PLAYSTUDIOS Announces Games Industry Veteran Mickey Sonnino as Global COO

LAS VEGAS–(BUSINESS WIRE)–Today, Andrew Pascal, Founder and Chief Executive Officer of PLAYSTUDIOS, Inc., announced the appointment of Mickey Sonnino as Chief Operating Officer of PLAYSTUDIOS, Inc. As part of a global management team, she will be based in Tel Aviv, Israel, reporting directly to Mr. Pascal.

“Mickey Sonnino’s broad and deep experience in both gaming and consumer marketing will strengthen our company’s operational performance and further establish PLAYSTUDIOS as an innovator in the gaming industry. Her background and sensitivity make her ideally suited to further expand our unique position as a leader in rewarded play,” said Mr. Pascal.

As part of a global leadership team, Ms. Sonnino will have operational responsibility for studios in the Americas, the Middle East, Europe and Asia.

PLAYSTUDIOS, Inc (MYPS) is the developer and publisher of a diverse portfolio of free-to-play casual games, including gaming’s most enduring name, Tetris; the highly regarded myVEGAS suite of casino-style games featuring founding partner MGM’s properties on the famous Las Vegas Strip; and casual game guides such as Solitaire, Spider Solitaire, and Sudoku.

Ms. Sonnino brings more than 20 years of cross-industry marketing experience for some of the biggest brands in the world. Most recently, Ms. Sonnino was a member of the Playtika management team in her capacity as Senior Vice President of Strategic Communications for Playtika Holding Corp in Tel Aviv. Prior to this role, Ms. Sonnino was Vice President of Monetization and then General Manager for Slotomania, one of Playtika’s flagship games.

Ms. Sonnino brings a global perspective informed by her experience of working across geographies and industries. In her earlier career, Ms. Sonnino developed the branding strategy for Revlon’s Almay brand in New York City before taking on European brand marketing for over 400 beauty tool SKUs in the company’s London office. Previously, Ms. Sonnino held positions of increasing responsibility at Bristol Myers Squibb, the New Jersey-based global pharmaceutical company.

“The playAWARDS platform is an innovative player engagement tool for the gaming industry, offering Rewards Partners access to a highly motivated and unusually focused audience of players, who in turn can enjoy rewards from some of the world’s most recognized brands. Gaming sits at the intersection of entertainment and media and I believe PLAYSTUDIOS is uniquely positioned to fulfill its unique position and rapidly growing potential. I look forward to contributing and leading the company at this dynamic stage in its development,” said Ms. Sonnino.

Ms. Sonnino holds an MBA from the Kellogg School of Management at Northwestern University, a BA in Computer Science from Tel Aviv University, and a BS in Mathematics and Economics from the Hebrew University of Jerusalem. Before starting her career in business, she served for two years as a course director with the Israeli intelligence services. She lives in Tel Aviv with her husband Avner and their four daughters.


PLAYSTUDIOS (Nasdaq: MYPS), creator of the groundbreaking loyalty platform playAWARDS, is the publisher and developer of award-winning mobile games, including the legendary Tetris® mobile app Pop! Slots, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, myVEGAS Bingo, MGM Slots Live, Solitaire, Spider Solitaire and Soduku. The playAWARDS loyalty platform allows players to earn real-world rewards from a global collection of iconic hospitality, entertainment and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours and the Hippodrome Casino. Founded by a team of experienced gaming, hospitality and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit