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The Toronto Raptors installed a new 120-foot long video board in his practice facility to view advanced real-time shot metrics from Noah Basketball, as well as game or practice footage during practice sessions. Noah’s shot tracking system uses computer vision cameras mounted above the rims to measure the arc, depth and left-right positioning of each shot, as well as heat maps and makes and misses tracking.

The Raptors first installed Noah in their training facility at the OVO Athletic Center in 2018. Coaches and players would typically view shot analysis on iPads or computers, but this process is now easier as real-time data is displayed on the massive wall video board during practice. Noah uses facial recognition to identify each player and track their individual shooting performance, while there is also automated voice feedback on shots at the Raptors facility.

“My initial thought was that we could have a jumbotron courtside so we could do things in the field and teach right away,” Raptors coach Nick Nurse told The Canadian Press. “In case you missed it [a shot], you can see why. If it was too far to the left, was it too long, was it too short, [the] Arch was too flat whatever.”

Nurse joined the Noah Basketball board of directors in 2021. The company’s shot tracking system is used by more than a dozen NBA teams, including the Clippers, Knicks, Trail Blazers, Suns and Warriors, as well as hundreds of college basketball programs. Ice Cube’s Big3 basketball league also partnered with Noah earlier this year.

“We use Noah every day,” Clippers guard Terance Mann told SportTechie in August. “As soon as you walk in, the cameras recognize your face. It tracks all your shots, your marks, your bow, how accurate your shot is from left to right. Well I love Noah and I like the feedback that’s been given. It gives you the day, it gives you the week, it gives you the month, it gives you the year, so it’s pretty cool to see.