SINGAPORE, Sept. 28, 2022 (GLOBE NEWSWIRE) — Fellaz, a next-generation entertainment platform, announced its official partnership with Rakuten, making Fellaz an Official Partner of the Rakuten & Nissan presented NBA Japan Games 2022 and Presenting Partner will be the Game 2 Halftime Show. The 2022 NBA Japan Games will feature the 2022 NBA Champions, the Golden State Warriors and the Washington Wizards, on Friday, September 30 at 7:00 p.m. JST and Sunday, October 2 at 2:00 p.m Watch JST at Saitama Super Arena play two pre-season games League 15th and 16th games in the country.
As a full-stack entertainment platform specializing in managing a growing roster of K-Pop and J-Pop IP, both derivative and original narratives, and digital avatars, Fellaz is gearing up to host a suite of global To host music tours and IRL events featuring high profile artists that complement the fan experience by enhancing direct interaction between the stars and the fans. The partnership with Rakuten is a notable achievement following Fellaz’s participation as an official sponsor of the World University Basketball Series, also held in Tokyo last month.
On October 2nd, the official lineup of the NBA Japan Games 2022 Game 2 Halftime Show will be headlined by SM Entertainment’s BoA, a legendary South Korean solo artist who has repeatedly topped the music charts in both K-Pop and K-Pop has J-pop scene DJ Taku Takahashi of Japanese alternative hip-hop trio M-Flo and FusionMC, a South Korean street dance crew flying in from Seoul.
Fellaz’ participation as the presenting partner of the Game 2 Halftime Show underscores Fellaz’s commitment to delivering world-class musical performances and serves as a teaser for an upcoming global K-pop tour, set to take place in Tokyo early next year.
The seven-time NBA Champion Warriors, who recently won their fourth NBA championship in the last eight years, currently consist of two-time NBA Most Valuable Player (MVP) and Bill Russell NBA Finals MVP 2022 Stephen Curry, the five-time NBA All-Star Klay Thompson and 2017 NBA Defensive Player of the Year and four-time NBA All-Star Draymond Green. The Wizards currently consist of three-time NBA All-Star Bradley Beal, 2018 NBA All-Star Kristaps Porziņģis and 2020 NBA All-Rookie teammate Rui Hachimura, who became the first Japanese player in history in 2019 was selected by the league for the first round of the NBA draft. The Warriors and Wizards will both be visiting Japan for the first time.
Rahul Kadavakolu, Vice President of Rakuten’s Global Sports Business, commented, “I am very excited about this opportunity to expand our partnership with Fellaz to bring cutting-edge, fan-centric entertainment to the NBA Japan Games 2022. We look forward to delivering an enriching fan experience through innovation and showing the world how Web 3.0 can play a key role in major sporting and entertainment events by combining best practices from both worlds.”
Bobby Bhatia, CEO of Fellaz, commented, “This is a significant milestone for Fellaz and a very solid first step in expanding its operations into Japan as a mainstream entertainment platform. The partnership between Fellaz and Rakuten and the successful presentation experience for the NBA Japan Games 2022 Game 2 Halftime Show will prove fundamental as we continue to pursue our vision to innovate the entertainment industry and the way it is experienced .”
Singapore-based Fellaz is a pan-Asian, next-generation entertainment ecosystem focused on the production and optimized distribution of K-Pop and J-Pop IP and derivative content through premier Fellaz-branded music festivals and IRL events featuring high-profile artists and performers in the major cities of Asia, complemented by a proprietary technology solution and platform infrastructure that enables highly interactive fandom engagement.
Fellaz will host its first street culture event under the original brand “Fellaz Showdown” at a high-profile hip-hop club in Tokyo, where two top-notch b-boy crews from Japan and Korea will participate in a group dance battle and cipher showdown to the music -Setlist prepared and performed by DJ Taku Takahashi from popular alternative hip-hop group M-Flo. In addition to the fancy moves and beats, Fellaz will debut its QR-based souvenir solution, allowing attendees to purchase admission tickets in the form of artistic souvenirs with added ownership benefits via https://fellaz.io, a pre-app -Beta service site powered by Klaytn, the decentralized network developed by Kakao subsidiary Krust. Location and time will be announced at a later date.
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