The Indianapolis Colts-Dallas Cowboys game made history on Sunday, becoming the first NFL competition to be streamed on an American sports betting app.
Caesars Sportsbook customers were able to see a low latency Watch & Bet live stream of Colts Cowboys on mobile phones and tablets. The Watch & Bet streams will be available for select games this season, according to a press release announcing the launch of the new product.
The stream is a collaboration between the NFL, Caesars Sportsbook and Genius Sports, the league’s official data distributor. Live streams of NFL games have been available in some international jurisdictions for the past few seasons, but Sunday marked the first time an NFL game appeared on a US sportsbook betting platform
“The addition of Live Watch & Bet video streaming brings the best the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, president of Caesars Digital, in the press release. “Delivering innovative technology like this remains a focus for us, so we don’t take it lightly to be the first US sportsbook to offer customers in-app NFL live streaming.”
“We’re excited to offer fans a new way to experience and interact with NFL content,” said Brent Lawton, vice president of NFL Media Strategy and Business Development. “Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”
It’s also another key linchpin in the NFL’s takeover of the legal betting market. Prior to 2018, the NFL firmly rejected traditional sports betting, fearing it would hurt perceptions of the game’s integrity. In 2018, the US Supreme Court overturned the Professional and Amateur Sports Protection Act, the federal law that had restricted regulated sports betting primarily to Nevada, and the NFL has changed its stance.
Legal bookmakers now operate in more than 30 states and regularly advertise during NFL broadcasts. And now some of these games are featured in sports betting apps.
Other NFL games set to stream through the Caesars Sportsbook app include: Miami Dolphins at Los Angeles Chargers, December 11; New England Patriots at Las Vegas Raiders, Dec. 18; Tampa Bay Buccaneers at Arizona Cardinals, Dec. 25; and Los Angeles Rams at the Los Angeles Chargers, Jan. 1.
Some playoff games will also be streamed on the Caesars app.
Disclosure: ESPN has a business partnership with Caesars Sportsbook.